Aura Botanicals: Shopify Dev & CRO
Building a custom, fast, and checkout-optimized Shopify store configured for maximum conversion and speed.
Conversion Uplift
+45%
Incremental Sales
£45K+
Mobile Speed Score
98/100
Abandonment Drop
-30%
The Challenge
Aura Botanicals suffered from low mobile transaction rates and high bounce rates due to bloated code, heavy unoptimized images, and a multi-step checkout flow that annoyed users.
Our Strategy
We built a custom Liquid Shopify theme from scratch. We compressed all brand assets to WebP formats, implemented lazy loading, calibrated Core Web Vitals to score 98/100 on mobile, and structured a single-page checkout funnel to remove friction.
Campaign Execution
Bespoke Shopify Theme Build
Created custom product display sections, optimized cart side drawers, and minimized reliance on slow third-party apps.
Core Web Vitals Calibration
Injected speed optimizations, optimized asset delivery via CDN, and deferred heavy scripts to make page loads immediate.
Product Rich Schema Markup
Configured granular JSON-LD product data schemas to showcase prices, review stars, and stock levels directly in search results.
Project Outcome
The new store launched with a mobile speed score of 98/100. Over the following quarter, shopping cart abandonment fell by 30%, resulting in a 45% conversion rate increase and £45,000 in incremental online sales.
Hedge Marketing delivered a beautiful shop that load instantly. Our customers love the new checkout flow, and our revenue shows it.
Elena Rostova
Founder, Aura Botanicals