Hedge Accountancy: Local SEO Growth
Engineering local visibility and client acquisition channels for a premier accounting firm in the Thames Valley.
Clicks (3M)
132
Impressions (3M)
22.3K
Avg. Position
26.6
Enquiry Increase
240%
The Challenge
Hedge Accountancy operated in a crowded regional market with zero baseline organic visibility. Inbound customer acquisition relied entirely on word-of-mouth. The existing website had low performance, unoptimized service page copy, and a Google Business Profile that ranked outside the top 50 in local maps search.
Our Strategy
We built a regional search engine footprint from the ground up. We optimized their Google Business Profile, aligned local directory citations, rewrote page copy to align with high-intent regional keywords (e.g. 'accountants in Bracknell', 'tax returns Berkshire'), and optimized the site design for quick appointment bookings.
Campaign Execution
Google Business Profile Revamp
Re-categorized services, optimized the business description, and launched a localized review acquisition campaign to move into the local 3-Pack.
Localized Content & On-Page SEO
Created and optimized target service landing pages focusing on local business tax requirements, bookkeeping, and payroll queries specific to Thames Valley companies.
Local Citations and Directory Alignment
Audited and standardized Name, Address, and Phone (NAP) consistency across over 100 authority business directories to reinforce location trust signals.
Verified Search Console Growth Curve
Real, unfiltered organic clicks and impressions graph for the 3-month launch window.
Project Outcome
In just 90 days, Hedge Accountancy went from search invisibility to 22.3K impressions, showing a clean upward trajectory in search traffic. The firm secured stable placements in the Google Map Pack, and the optimized booking flow led to a 240% increase in monthly online form enquiries.
Hedge Marketing put us on the map, literally. Our phone has been ringing off the hook with local business owners searching for accounting support.
Robert Sterling
Managing Partner, Hedge Accountancy