Aura Pay: Lead Automation
Connecting website forms to HubSpot CRM, building automated sales notification pipelines, and creating high-converting follow-up drip sequences.
Demo Bookings
+140%
Alert Velocity
Instant
Avg. Response Time
0 mins
Email Open Rate
48%
The Challenge
Despite getting moderate traffic, Aura Pay's sales team took an average of 24 hours to respond to demo requests. Leads were stored in disparate inbox folders, resulting in missed opportunities and high acquisition costs.
Our Strategy
We implemented our HubSpot Fast Lead framework. We installed tracking codes, embedded custom forms, and mapped fields directly to HubSpot contacts. We then built immediate email response automation and SMS alerts for the sales representatives so follow-ups happened in under 2 minutes.
Campaign Execution
HubSpot CRM Setup & Mapping
Configured target lead pipelines, mapped contact property fields, and cleaned historical data structures.
Automated Drip Campaigns
Designed and launched multi-step automated email workflows presenting whitepapers and customer case studies to warm up leads before demo calls.
Real-time Sales Alerts
Created routing rules and notifications via Slack and email to instantly assign leads to reps based on business size.
Project Outcome
With CRM automation in place, demo bookings rose by 140% within the first two months. Sales response times dropped from 24 hours to instant, and the warm-up email sequences achieved a record 48% open rate, driving significant pipeline velocity.
The CRM automation built by Hedge Marketing turned our website into an active sales machine. We no longer lose warm leads.
Marcus Vance
VP of Sales, Aura Pay